Beauty News in 5

INFLUENCERS:

 In an industry where the number of likes and followers seems to take precedence over influencer authenticity, Unilever are pledging to try and avoid working with influencers who have seemingly bought or used bots to grow their following

https://www.adweek.com/brand-marketing/unilever-says-no-more-fake-followers-and-bots-influencers-cheer-and-question-the-future/

INDUSTRY NEWS:

Popular fashion and beauty retailer ASOS uses its extensive influence to encourage discussion regarding mental health through a new YouTube series

https://www.cosmeticsbusiness.com/news/article_page/ASOS_explores_gender_identity_in_firstever_YouTube_series/145456

Online title Business of Fashion explores the detrimental impact the monumentally influential retailer Sephora has upon smaller businesses, with a particular focus on those who stock exclusively natural beauty brands

https://www.businessoffashion.com/articles/beauty/what-happens-when-sephora-becomes-your-rival

TRENDS:

Future Labs reports on the upcoming wellness trends set to take 2018 by storm, these range from the new series of ‘clean’ energy drinks to entirely natural beauty ranges for pregnant women. (Regarding the latter there’s a company called ‘Hatch’, previously a maternity wear brand, which might be one the Science of Skin should look out for @Carri!)

https://www.thefuturelaboratory.com/blog/five-future-forward-wellness-brands-heading-your-way

TECH:

Facebook launches a new ‘Watch Party’ feature, which allows users to simultaneously watch Facebook videos together and to comment and react in real-time. Will companies such as Spotify and Netflix follow suit?

https://techcrunch.com/2018/07/25/facebook-what-is-a-watch-party/?guccounter=1

CAMPAIGNS:

Controversial director Spike Lee collaborates with Uber for a series of powerful films which explore the unique and diverse lives of five drivers in the borough of Brooklyn

https://www.uber.com/newsroom/uber-spike-lee-celebrate-brooklyns-drivers/


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Contact

Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

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Twitter & Instagram

Beauty PR LondonAugust 17th 2018

Throwback to our @realtechniques mailer last week! HUGE planet piñatas filled with the new Brush Crush collection 🚀🌎✨💄😍 #RTtoolup #beautyprlondon #brushcrush #realtechniques #beautypr

KilpatrickAugust 14th 2018
KilpatrickAugust 14th 2018

10 Hair Tips For Colouring Hair - Consider This You Colour Cheat Sheet... #haircare #colouredhair #hairadvice | https://t.co/yLO8cNLKNJ https://t.co/TjkjiAeMfW

KilpatrickAugust 14th 2018

Who spotted @xThuyLe , @CCCLARKE_ and @MrHarryDerbidge smashing open our @realtechniques pinatas to celebrate the launch of Brush Crush Volume 2? #beautyPR https://t.co/B8o3v2Ws82

Beauty PR LondonAugust 14th 2018

We are looking for @profusion_uk ambassadors! Do you LOVE make-up and trying new things? Are you active on Instagram? Drop us a DM and we can give you more info 💄💅🏼💁🏼‍♀️

#beautyprlondon #makeup #instabeauty...

KilpatrickAugust 13th 2018

Hi all! I'm Sarah, Account Executive here at Kilpatrick! I'll be taking over Twitter all this week, so stay tuned to get a glimpse of what I'm up to... https://t.co/ojBrr6girN

Beauty PR LondonAugust 12th 2018

Dreamy Sunday set-up c/o @clipperteas ☕️💕 Which flavour is your favourite? #beautyprlondon #clipperteas #sundaythoughts

Beauty PR LondonAugust 11th 2018

Introducing the new ground-breaking Glacial Spray Lotion from @skynicelanduk- a pollution-fighting moisturiser that is packed with advanced marine enhancers and powerful anti-oxidants. Essential for Londoners! 🇬🇧⠀


#antipollution #citylife #veganskincare #skyniceland...

KilpatrickAugust 10th 2018
KilpatrickAugust 10th 2018

Major #FridayFeeling with our mailer for @HaskHair in the office today! Sweet treats all made by the fabulous ladies at @sugartitsLDN 💕💖 https://t.co/aEi10b9F4e

KilpatrickAugust 9th 2018

So who's read Queen 🐝's September issue of @voguemagazine? We're lusting over the flower crown tbh

https://t.co/Ux4tsh96Yt https://t.co/Ezueg9Quh2