Beauty News in 5

INFLUENCERS:

 In an industry where the number of likes and followers seems to take precedence over influencer authenticity, Unilever are pledging to try and avoid working with influencers who have seemingly bought or used bots to grow their following

https://www.adweek.com/brand-marketing/unilever-says-no-more-fake-followers-and-bots-influencers-cheer-and-question-the-future/

INDUSTRY NEWS:

Popular fashion and beauty retailer ASOS uses its extensive influence to encourage discussion regarding mental health through a new YouTube series

https://www.cosmeticsbusiness.com/news/article_page/ASOS_explores_gender_identity_in_firstever_YouTube_series/145456

Online title Business of Fashion explores the detrimental impact the monumentally influential retailer Sephora has upon smaller businesses, with a particular focus on those who stock exclusively natural beauty brands

https://www.businessoffashion.com/articles/beauty/what-happens-when-sephora-becomes-your-rival

TRENDS:

Future Labs reports on the upcoming wellness trends set to take 2018 by storm, these range from the new series of ‘clean’ energy drinks to entirely natural beauty ranges for pregnant women. (Regarding the latter there’s a company called ‘Hatch’, previously a maternity wear brand, which might be one the Science of Skin should look out for @Carri!)

https://www.thefuturelaboratory.com/blog/five-future-forward-wellness-brands-heading-your-way

TECH:

Facebook launches a new ‘Watch Party’ feature, which allows users to simultaneously watch Facebook videos together and to comment and react in real-time. Will companies such as Spotify and Netflix follow suit?

https://techcrunch.com/2018/07/25/facebook-what-is-a-watch-party/?guccounter=1

CAMPAIGNS:

Controversial director Spike Lee collaborates with Uber for a series of powerful films which explore the unique and diverse lives of five drivers in the borough of Brooklyn

https://www.uber.com/newsroom/uber-spike-lee-celebrate-brooklyns-drivers/


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Twitter & Instagram

We Are KilpatrickOctober 3rd 2018

Pre-party squad goals! 👯‍♀️ Absolutely incredible night at our #ArdellxDanny launch! 🤩🙌🏽 @xthuyle @dannydefreitas @rubiitofficial @salihsworld @monaseyes_ @mrharryderbidge @theplasticboy @rachleary 💗💗💗

We Are KilpatrickSeptember 28th 2018

What a great night! We're very proud to have launched @virtuelabs in the UK ✨ @hairbyadir @carrikilpatrick #kilptatrickpr #kilpatrickevent #pr #beautypr

We Are KilpatrickSeptember 27th 2018

The brand spanking new @profusion_uk website is LIIIIVE 🙌🏽🎉 Head over and let us know what you think, it’s looking pretty good! 🎀💁🏼‍♀️ (special thanks to @topshelfieillustrated for our gorgeous banner!)
#beautyprlondon #digitalmarketing #websitelaunch...

We Are KilpatrickSeptember 21st 2018

The @bootsuk Christmas press day today means one thing: GLITTER. ✨🎅🏼 Have you tried anything from the range yet?
#profusionuk #beautyprlondon

We Are KilpatrickSeptember 13th 2018

@jadeewen_mua used Ardell Individuals to create this custom lash look for #LoveIsland babe @meganbartonhanson_ 😍⠀

#ardelllashes #ardellbeauty #loveisland #beautyprlondon

KilpatrickSeptember 12th 2018

WINNERS! We’re proud to announce that @realtechniques won at @glamourmagUK Beauty Power List this morning! Awarded for best ‘Brush Range'. 🙌 https://t.co/3qbsYugYd5

We Are KilpatrickSeptember 12th 2018

When @sugartits are involved in a @hask_uk mailer, you KNOW it's going to be delicious! 💘🍫🍪⠀

#haskhair #haskuk #sugartits #beautyprlondon #prlife

KilpatrickSeptember 12th 2018

Doing it for the 'gram? You're not alone - restaurants have been getting in on it. With more people now checking Insta than TripAdvisor for recommendations it's no wonder why! https://t.co/aadZTEPXEt https://t.co/Itua8TqnW1

KilpatrickSeptember 11th 2018

Instagram may soon let you tag your friends in videos! https://t.co/mLpKrd5OrQ via @engadget

KilpatrickSeptember 11th 2018

New Post: August and September Beauty Favourites 💫 https://t.co/oymOhFjhsL #bbloggers https://t.co/yp6wxYkDIF

We Are KilpatrickSeptember 7th 2018

BRUSH CRUSH VOLUME 2 HAS LANDED 👩‍🚀☄️🌍🚀⠀

#realtechniques #RTtoolup #rtbrushcrush @realtechniques #beautyprlondon #makeupaddicts