Bring on 2018!

As we bid a fond farewell to the past year there is a call to reflect on the best we have seen in 2017 and the inevitable, annual round-ups of the best beauty buys start to emerge. 2017 has seen a number of innovative trends in the beauty world, but perhaps the most notable of all is the way in which celebrities have dominated the beauty market. It would be criminal to cover the beauty highlights of the past year and not mention the likes of Fenty Beauty and KKW Beauty, both of which have generated phenomenal sales. It seems that developing your own beauty line is becoming an increasingly popular venture for the modern-day celebrity and how this will develop only 2018 will tell…

And the new…

To usher in the New Year, The Future Laboratory has released a trend forecast intended to fully prepare businesses to face their future consumer with confidence. In regard to beauty, it is predicted that the emphasis on more natural products will continue to persist and that the term ‘irritant-free’ will become a key watchword in the upcoming year. As closer attention is paid to the ingredients in our everyday cosmetic products, there will be a push for brands to show greater clarity surrounding potential irritants in their products and the term ‘natural beauty’ will be redefined.

There is also a focus on how 2018 will assert the link between make-up and one’s identity. 2017 saw how the world of beauty and social media became more closely intertwined, with the popularity of online make-up tutorials rising to an all-time high. However, inevitably this was preceded by a wave of ‘make-up shaming’ and harmful comments surrounding women’s make-up habits. 2018 looks to challenge this negativity by encouraging women to wear make-up whichever way they’d like and using it as an expression of individuality. This is already being championed by the likes of cosmetic brand CoverGirl, who have used the slogan “I Am What I Make Up” to show make-up’s strong potential to empower women.


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Twitter & Instagram

KilpatrickJuly 13th 2018

The next best thing to being a fully fledged Islander...? White Glo are giving away these #LoveIsland themed goodies (including your very own personalised water bottle!) Head over to their Instagram to enter 🌴❤️🌞👙 https://t.co/o5llPR9pgt #win...

KilpatrickJuly 12th 2018

. @Realtechniques are nominated for Best Foundation Applicator AND Best Brush Range! 👏 Head over to @glamouruk to vote for your brush crushes 💘 https://t.co/CgHWDRMNC5 https://t.co/kF6DhbtzzZ

Beauty PR LondonJuly 12th 2018

Would you like to be the Community Manager for our fabulous beauty clients? We're hiring! Head to our website for the full job spec.⠀

#beauty #BEAUTYPRLONDON #hiring #jobvacancy

KilpatrickJuly 11th 2018

Hooray! We've been shortlisted at the @RuralRBAs for not one but TWO categories: Best Rural Manufacturing Business and Best Rural Drink Business in the South West!

Here's to a tea-rrific week! ☕️  #RuralBusinessAwards

Beauty PR LondonJuly 11th 2018

On Wednesdays we wear PINK 🌸💅💘 Which @realtechniques collection is your favourite?⠀

#makeup #beauty #mua #makeupjunkie #beautyjunkie #beautylover #beautyprlondon

KilpatrickJuly 10th 2018

The next best thing to being a fully fledged Islander...? White Glo are giving away these #LoveIsland themed goodies (including your very own personalised water bottle!) Head over to their Instagram to enter 🌴❤️🌞👙 https://t.co/o5llPR9pgt #win...

Beauty PR LondonJuly 10th 2018

Solution for Bites- a holiday must-have! Where is your next trip planned to? ✈🌎👙⠀
@scienceofskinuk
#travel #travelgram #wanderlust #travelphotography #adventure #instapassport #traveladdict #beautyprlondon

Beauty PR LondonJuly 9th 2018

Best thing about Wimbledon? 🎾 We’re going to say strawberries and cream 🍓 (followed v. closely by Pimms) #beautyprlondon #wimbledon #tennis #london #healthyliving

KilpatrickJuly 9th 2018
Beauty PR LondonJuly 8th 2018

Not sure which brush to use for what? 🤔 Then you NEED to invest in the @realtechniques Enhanced Eye set. Remember to tag us so we can see the finished result! 👯‍♀️ #beautyprlondon #RTtoolup #beautyaddicts

Beauty PR LondonJuly 6th 2018

Happy #NationalKissingDay!💋⠀
HighLight: @delilahcosmetics Pure Illuminating Powder in Aura⠀
Lips: @delilahcosmetics Colour Intense lipstick in Flirt & Grace ⠀

#beautyprlondon #lipstick #lipstickjunkie #lipsticklover #makeupaddict...