Get Ready with Alexa

Global beauty company Coty and Amazon have joined forces to create ‘Let’s Get Ready’, a digitalised beauty assistant with a new “Alexa skill”, which offers you personalised make-up looks.

This new “visual skill”, the Amazon equivalent of an iPhone app, has been extensively developed to the point it factors in your character traits and appearance when delivering you with your daily beauty inspiration. The feature considers your hair colour, eye colour, skin tone and even your social calendar when suggesting which make-up look to explore. As well as offering mini tutorials, the ‘Let’s Get Ready Skill’ also stocks your Amazon cart with the necessary products – can buying make-up get any easier?!

 


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KilpatrickAugust 14th 2018
KilpatrickAugust 14th 2018

10 Hair Tips For Colouring Hair - Consider This You Colour Cheat Sheet... #haircare #colouredhair #hairadvice | https://t.co/yLO8cNLKNJ https://t.co/TjkjiAeMfW

KilpatrickAugust 14th 2018

Who spotted @xThuyLe , @CCCLARKE_ and @MrHarryDerbidge smashing open our @realtechniques pinatas to celebrate the launch of Brush Crush Volume 2? #beautyPR https://t.co/B8o3v2Ws82

Beauty PR LondonAugust 14th 2018

We are looking for @profusion_uk ambassadors! Do you LOVE make-up and trying new things? Are you active on Instagram? Drop us a DM and we can give you more info 💄💅🏼💁🏼‍♀️

#beautyprlondon #makeup #instabeauty...

KilpatrickAugust 13th 2018

Hi all! I'm Sarah, Account Executive here at Kilpatrick! I'll be taking over Twitter all this week, so stay tuned to get a glimpse of what I'm up to... https://t.co/ojBrr6girN

Beauty PR LondonAugust 12th 2018

Dreamy Sunday set-up c/o @clipperteas ☕️💕 Which flavour is your favourite? #beautyprlondon #clipperteas #sundaythoughts

Beauty PR LondonAugust 11th 2018

Introducing the new ground-breaking Glacial Spray Lotion from @skynicelanduk- a pollution-fighting moisturiser that is packed with advanced marine enhancers and powerful anti-oxidants. Essential for Londoners! 🇬🇧⠀


#antipollution #citylife #veganskincare #skyniceland...

KilpatrickAugust 10th 2018
KilpatrickAugust 10th 2018

Major #FridayFeeling with our mailer for @HaskHair in the office today! Sweet treats all made by the fabulous ladies at @sugartitsLDN 💕💖 https://t.co/aEi10b9F4e

KilpatrickAugust 9th 2018

So who's read Queen 🐝's September issue of @voguemagazine? We're lusting over the flower crown tbh

https://t.co/Ux4tsh96Yt https://t.co/Ezueg9Quh2

KilpatrickAugust 9th 2018

Zero to Hero!! What a classic https://t.co/wy0pscJgbo