UK Launch of Premium Haircare, Virtue

On Wednesday 26th September, Kilpatrick launched premium and innovative haircare brand, Virtue, in the UK. To mark the occasion, CEO & Founder, Melisse Shaban and VIP Celebrity Stylist and Creative Director, Adir Abergel flew over from the US to celebrate the launch of the brand in an intimate soiree held at Nicola Clarke’s prestigious salon in Fitzrovia.

Virtue is a one-of-a-kind haircare range comprising of an edited listed of care and styling products which all contain the brand’s innovative patented human keratin, Alpha Keratin 60ku®. When used continuously, Alpha Keratin 60ku®, promises to transform the health, quality and appearance of hair. Creative Director, Abergel, is a renowned celebrity hair stylist, who for close to 20 years, has been a fixture behind the scenes during award season and major red carpet events coiffing the tresses for an impressive list of Hollywood talent including: Jessica Biel, Lily James, Vanessa Kirby, Sienna Miller, Kiera Knightley, Emma Watson and many, many more.

The evening soiree attended by Shaban, Abergel and Clarke saw around 30 top tier press, influencers and industry experts come together to explore the Virtue collection, which is available at Nicola Clarke’s salon as well as Cult Beauty. The salon was transformed into a Virtue salon, dressed with product and complementary seasonal flower arrangements and its very own Virtue flower board. All guests left with the hero products from the collection to trial.

Our Clients


Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries:
Telephone: 020 3603 2777

Careers:  Location: view on google maps

Twitter & Instagram

We Are KilpatrickOctober 3rd 2018

Pre-party squad goals! 👯‍♀️ Absolutely incredible night at our #ArdellxDanny launch! 🤩🙌🏽 @xthuyle @dannydefreitas @rubiitofficial @salihsworld @monaseyes_ @mrharryderbidge @theplasticboy @rachleary 💗💗💗

We Are KilpatrickSeptember 28th 2018

What a great night! We're very proud to have launched @virtuelabs in the UK ✨ @hairbyadir @carrikilpatrick #kilptatrickpr #kilpatrickevent #pr #beautypr

We Are KilpatrickSeptember 27th 2018

The brand spanking new @profusion_uk website is LIIIIVE 🙌🏽🎉 Head over and let us know what you think, it’s looking pretty good! 🎀💁🏼‍♀️ (special thanks to @topshelfieillustrated for our gorgeous banner!)
#beautyprlondon #digitalmarketing #websitelaunch...

We Are KilpatrickSeptember 21st 2018

The @bootsuk Christmas press day today means one thing: GLITTER. ✨🎅🏼 Have you tried anything from the range yet?
#profusionuk #beautyprlondon

We Are KilpatrickSeptember 13th 2018

@jadeewen_mua used Ardell Individuals to create this custom lash look for #LoveIsland babe @meganbartonhanson_ 😍⠀

#ardelllashes #ardellbeauty #loveisland #beautyprlondon

KilpatrickSeptember 12th 2018

WINNERS! We’re proud to announce that @realtechniques won at @glamourmagUK Beauty Power List this morning! Awarded for best ‘Brush Range'. 🙌

We Are KilpatrickSeptember 12th 2018

When @sugartits are involved in a @hask_uk mailer, you KNOW it's going to be delicious! 💘🍫🍪⠀

#haskhair #haskuk #sugartits #beautyprlondon #prlife

KilpatrickSeptember 12th 2018

Doing it for the 'gram? You're not alone - restaurants have been getting in on it. With more people now checking Insta than TripAdvisor for recommendations it's no wonder why!

KilpatrickSeptember 11th 2018

Instagram may soon let you tag your friends in videos! via @engadget

KilpatrickSeptember 11th 2018

New Post: August and September Beauty Favourites 💫 #bbloggers

We Are KilpatrickSeptember 7th 2018


#realtechniques #RTtoolup #rtbrushcrush @realtechniques #beautyprlondon #makeupaddicts