Kilpatrick Launches Tropic’s NEW haircare collection
In celebration of Tropic’s new haircare collection, Kilpatrick hosted a launch event at the wonderfully tropical restaurant, Ethos. The exclusive #GoodForHair event unveiled the brand’s newest range and gave attendees the chance to discover more about the latest products, Tropic as a brand and gain a real insight into Tropic’s inspiring founder, Susie Ma.
The day was split into three activations; a press breakfast, press & influencer lunch and evening blogger/influencer drinks all featuring a curated menu inspired by Tropic’s natural, cruelty-free vegan ingredients. Each sitting offered guests the opportunity to delve deep into the product range, and both the breakfast and lunch sessions featured a ‘make your own hair oil’ activity inspired by Tropic’s very own Surrey Beauty Kitchen.
The evening event included hair styling by Duck & Dry, showcasing how the range can be used to create a variety of gorgeous looks that are #GoodForHair, as well as a ‘build your own goody bag station’.
Throughout the day 62 attendees were immersed into the world of Tropic, resulting in more than 180 Instagram stories/posts.