#unmasquebeauty with masqueBAR

Kilpatrick’s masqueBAR team held a product reveal and brand showcase event for 50 press and influencers. A suite at Hotel Café Royal overlooking Piccadilly Circus was chosen as the venue to launch 10 new and exciting products from the popular Korean face mask brand.  Each room was beautifully styled to optimise social engagement and represent a different range within the masqueBAR portfolio. The marble bathroom featured a stunning bathtub which the team filled with metallic balls to complement the metallic mask range. The bed in the bedroom was covered with plush animals and jungle print for the Pretty Animalz sheet mask range and provided a great photo opportunity.

The event was drop-in style with one session in the morning and another in the evening. Press enjoyed breakfast from 8-10am with food chosen to mirror ingredients within the products such as avocado on charcoal toast and ginger and turmeric or charcoal and lime juice shots. Throughout the evening influencers were served Korean inspired canapes, cocktails and fizz from 5-8pm.  masqueBAR’s Founder Allan Lever flew in from Toronto especially for the event and gave his expert insight on Korean beauty trends and all of the exciting things in the pipeline for the company.

Continuing with the Korean theme, an animé artist drew digital caricatures on an iPad for guests to take home – printed with masqueBAR branding. A face reader was also present at the event revealing to guests what their face says about them and recommending what face masks might be best for their skin.

The day was a great success.  50 attendees created 135 posts on the day with a reach of 3,063,126 and many pieces of print coverage are in the pipeline.

 


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Contact

Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

Careers: iwanttowork@kilpatrickpr.com  Location: view on google maps

Twitter & Instagram

KilpatrickJuly 13th 2018

The next best thing to being a fully fledged Islander...? White Glo are giving away these #LoveIsland themed goodies (including your very own personalised water bottle!) Head over to their Instagram to enter 🌴❤️🌞👙 https://t.co/o5llPR9pgt #win...

KilpatrickJuly 12th 2018

. @Realtechniques are nominated for Best Foundation Applicator AND Best Brush Range! 👏 Head over to @glamouruk to vote for your brush crushes 💘 https://t.co/CgHWDRMNC5 https://t.co/kF6DhbtzzZ

Beauty PR LondonJuly 12th 2018

Would you like to be the Community Manager for our fabulous beauty clients? We're hiring! Head to our website for the full job spec.⠀

#beauty #BEAUTYPRLONDON #hiring #jobvacancy

KilpatrickJuly 11th 2018

Hooray! We've been shortlisted at the @RuralRBAs for not one but TWO categories: Best Rural Manufacturing Business and Best Rural Drink Business in the South West!

Here's to a tea-rrific week! ☕️  #RuralBusinessAwards

Beauty PR LondonJuly 11th 2018

On Wednesdays we wear PINK 🌸💅💘 Which @realtechniques collection is your favourite?⠀

#makeup #beauty #mua #makeupjunkie #beautyjunkie #beautylover #beautyprlondon

KilpatrickJuly 10th 2018

The next best thing to being a fully fledged Islander...? White Glo are giving away these #LoveIsland themed goodies (including your very own personalised water bottle!) Head over to their Instagram to enter 🌴❤️🌞👙 https://t.co/o5llPR9pgt #win...

Beauty PR LondonJuly 10th 2018

Solution for Bites- a holiday must-have! Where is your next trip planned to? ✈🌎👙⠀
@scienceofskinuk
#travel #travelgram #wanderlust #travelphotography #adventure #instapassport #traveladdict #beautyprlondon

Beauty PR LondonJuly 9th 2018

Best thing about Wimbledon? 🎾 We’re going to say strawberries and cream 🍓 (followed v. closely by Pimms) #beautyprlondon #wimbledon #tennis #london #healthyliving

KilpatrickJuly 9th 2018
Beauty PR LondonJuly 8th 2018

Not sure which brush to use for what? 🤔 Then you NEED to invest in the @realtechniques Enhanced Eye set. Remember to tag us so we can see the finished result! 👯‍♀️ #beautyprlondon #RTtoolup #beautyaddicts

Beauty PR LondonJuly 6th 2018

Happy #NationalKissingDay!💋⠀
HighLight: @delilahcosmetics Pure Illuminating Powder in Aura⠀
Lips: @delilahcosmetics Colour Intense lipstick in Flirt & Grace ⠀

#beautyprlondon #lipstick #lipstickjunkie #lipsticklover #makeupaddict...