#unmasquebeauty with masqueBAR

Kilpatrick’s masqueBAR team held a product reveal and brand showcase event for 50 press and influencers. A suite at Hotel Café Royal overlooking Piccadilly Circus was chosen as the venue to launch 10 new and exciting products from the popular Korean face mask brand.  Each room was beautifully styled to optimise social engagement and represent a different range within the masqueBAR portfolio. The marble bathroom featured a stunning bathtub which the team filled with metallic balls to complement the metallic mask range. The bed in the bedroom was covered with plush animals and jungle print for the Pretty Animalz sheet mask range and provided a great photo opportunity.

The event was drop-in style with one session in the morning and another in the evening. Press enjoyed breakfast from 8-10am with food chosen to mirror ingredients within the products such as avocado on charcoal toast and ginger and turmeric or charcoal and lime juice shots. Throughout the evening influencers were served Korean inspired canapes, cocktails and fizz from 5-8pm.  masqueBAR’s Founder Allan Lever flew in from Toronto especially for the event and gave his expert insight on Korean beauty trends and all of the exciting things in the pipeline for the company.

Continuing with the Korean theme, an animé artist drew digital caricatures on an iPad for guests to take home – printed with masqueBAR branding. A face reader was also present at the event revealing to guests what their face says about them and recommending what face masks might be best for their skin.

The day was a great success.  50 attendees created 135 posts on the day with a reach of 3,063,126 and many pieces of print coverage are in the pipeline.


Our Clients


Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

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Twitter & Instagram

Beauty PR LondonAugust 17th 2018

Throwback to our @realtechniques mailer last week! HUGE planet piñatas filled with the new Brush Crush collection 🚀🌎✨💄😍 #RTtoolup #beautyprlondon #brushcrush #realtechniques #beautypr

KilpatrickAugust 14th 2018
KilpatrickAugust 14th 2018

10 Hair Tips For Colouring Hair - Consider This You Colour Cheat Sheet... #haircare #colouredhair #hairadvice | https://t.co/yLO8cNLKNJ https://t.co/TjkjiAeMfW

KilpatrickAugust 14th 2018

Who spotted @xThuyLe , @CCCLARKE_ and @MrHarryDerbidge smashing open our @realtechniques pinatas to celebrate the launch of Brush Crush Volume 2? #beautyPR https://t.co/B8o3v2Ws82

Beauty PR LondonAugust 14th 2018

We are looking for @profusion_uk ambassadors! Do you LOVE make-up and trying new things? Are you active on Instagram? Drop us a DM and we can give you more info 💄💅🏼💁🏼‍♀️

#beautyprlondon #makeup #instabeauty...

KilpatrickAugust 13th 2018

Hi all! I'm Sarah, Account Executive here at Kilpatrick! I'll be taking over Twitter all this week, so stay tuned to get a glimpse of what I'm up to... https://t.co/ojBrr6girN

Beauty PR LondonAugust 12th 2018

Dreamy Sunday set-up c/o @clipperteas ☕️💕 Which flavour is your favourite? #beautyprlondon #clipperteas #sundaythoughts

Beauty PR LondonAugust 11th 2018

Introducing the new ground-breaking Glacial Spray Lotion from @skynicelanduk- a pollution-fighting moisturiser that is packed with advanced marine enhancers and powerful anti-oxidants. Essential for Londoners! 🇬🇧⠀

#antipollution #citylife #veganskincare #skyniceland...

KilpatrickAugust 10th 2018
KilpatrickAugust 10th 2018

Major #FridayFeeling with our mailer for @HaskHair in the office today! Sweet treats all made by the fabulous ladies at @sugartitsLDN 💕💖 https://t.co/aEi10b9F4e

KilpatrickAugust 9th 2018

So who's read Queen 🐝's September issue of @voguemagazine? We're lusting over the flower crown tbh

https://t.co/Ux4tsh96Yt https://t.co/Ezueg9Quh2