#unmasquebeauty with masqueBAR

Kilpatrick’s masqueBAR team held a product reveal and brand showcase event for 50 press and influencers. A suite at Hotel Café Royal overlooking Piccadilly Circus was chosen as the venue to launch 10 new and exciting products from the popular Korean face mask brand.  Each room was beautifully styled to optimise social engagement and represent a different range within the masqueBAR portfolio. The marble bathroom featured a stunning bathtub which the team filled with metallic balls to complement the metallic mask range. The bed in the bedroom was covered with plush animals and jungle print for the Pretty Animalz sheet mask range and provided a great photo opportunity.

The event was drop-in style with one session in the morning and another in the evening. Press enjoyed breakfast from 8-10am with food chosen to mirror ingredients within the products such as avocado on charcoal toast and ginger and turmeric or charcoal and lime juice shots. Throughout the evening influencers were served Korean inspired canapes, cocktails and fizz from 5-8pm.  masqueBAR’s Founder Allan Lever flew in from Toronto especially for the event and gave his expert insight on Korean beauty trends and all of the exciting things in the pipeline for the company.

Continuing with the Korean theme, an animé artist drew digital caricatures on an iPad for guests to take home – printed with masqueBAR branding. A face reader was also present at the event revealing to guests what their face says about them and recommending what face masks might be best for their skin.

The day was a great success.  50 attendees created 135 posts on the day with a reach of 3,063,126 and many pieces of print coverage are in the pipeline.

 


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Contact

Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

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Twitter & Instagram

We Are KilpatrickOctober 3rd 2018

Pre-party squad goals! 👯‍♀️ Absolutely incredible night at our #ArdellxDanny launch! 🤩🙌🏽 @xthuyle @dannydefreitas @rubiitofficial @salihsworld @monaseyes_ @mrharryderbidge @theplasticboy @rachleary 💗💗💗

We Are KilpatrickSeptember 28th 2018

What a great night! We're very proud to have launched @virtuelabs in the UK ✨ @hairbyadir @carrikilpatrick #kilptatrickpr #kilpatrickevent #pr #beautypr

We Are KilpatrickSeptember 27th 2018

The brand spanking new @profusion_uk website is LIIIIVE 🙌🏽🎉 Head over and let us know what you think, it’s looking pretty good! 🎀💁🏼‍♀️ (special thanks to @topshelfieillustrated for our gorgeous banner!)
#beautyprlondon #digitalmarketing #websitelaunch...

We Are KilpatrickSeptember 21st 2018

The @bootsuk Christmas press day today means one thing: GLITTER. ✨🎅🏼 Have you tried anything from the range yet?
#profusionuk #beautyprlondon

We Are KilpatrickSeptember 13th 2018

@jadeewen_mua used Ardell Individuals to create this custom lash look for #LoveIsland babe @meganbartonhanson_ 😍⠀

#ardelllashes #ardellbeauty #loveisland #beautyprlondon

KilpatrickSeptember 12th 2018

WINNERS! We’re proud to announce that @realtechniques won at @glamourmagUK Beauty Power List this morning! Awarded for best ‘Brush Range'. 🙌 https://t.co/3qbsYugYd5

We Are KilpatrickSeptember 12th 2018

When @sugartits are involved in a @hask_uk mailer, you KNOW it's going to be delicious! 💘🍫🍪⠀

#haskhair #haskuk #sugartits #beautyprlondon #prlife

KilpatrickSeptember 12th 2018

Doing it for the 'gram? You're not alone - restaurants have been getting in on it. With more people now checking Insta than TripAdvisor for recommendations it's no wonder why! https://t.co/aadZTEPXEt https://t.co/Itua8TqnW1

KilpatrickSeptember 11th 2018

Instagram may soon let you tag your friends in videos! https://t.co/mLpKrd5OrQ via @engadget

KilpatrickSeptember 11th 2018

New Post: August and September Beauty Favourites 💫 https://t.co/oymOhFjhsL #bbloggers https://t.co/yp6wxYkDIF

We Are KilpatrickSeptember 7th 2018

BRUSH CRUSH VOLUME 2 HAS LANDED 👩‍🚀☄️🌍🚀⠀

#realtechniques #RTtoolup #rtbrushcrush @realtechniques #beautyprlondon #makeupaddicts