Exclusive Press Event
This was the launch of a brand new haircare range, Liquid Blonde. As part of a 12-month launch strategy we also recommended working with a suitable brand ambassador, the brilliant Lisa Shepherd. The launch to press, bloggers and influencers took place on the roof terrace at the beautiful Ham Yard hotel. Here we arranged mini ‘blonding’ sessions with Lisa actually colouring hair for those that wanted. We also had a Braid Bar going on. 33 press and bloggers hosted and coverage received in all target titles.