At Kilpatrick we make sure we never lose sight of your core objectives whilst creating targeted, impactful, award-winning digital activations.
The Winter Wondergame
Real Techniques produces professional quality makeup brushes, spongers, applicators, and accessories
Real Techniques wanted to engage with their audience by offering something that’s fun to play, rewarding and sharable.
KPR developed a fun game where we virtually hid hundreds of prize-filled festive decorations across the UK & USA on Google Maps. For a chance to win, players simply had to find and click on a lucky decoration and await their fate.
The KPR team managed every aspect of the campaign from design and development to social content and prize fulfilment.
RESULTS (in a 3-day campaign)
59,721 unique players
985,648 decorations clicked
17,413 newsletter sign ups
9 minutes average time on website per player
21million impressions on Twitter