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Soft & Gentle

Soft & Gentle Stretch

When Soft & Gentle planned a stretch into the new category of feminine hygiene, they asked us to help them with the communications.

We drew on lots of tools to build awareness and drive sales. Our strategy included reaching out to all levels of press and online influencers. We used creative mailers, sampling and sponsorship, thoughtful collaborations, a brand ambassador in Anna Richardson, video using both sponsored and natural content with leading vloggers and bloggers. A survey around showering habits and a trade press outreach campaign all helped to mark the first year of this range, on top of a very robust press office.

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Our Clients


Contact

Kilpatrick PR, Offley Works, 1 Pickle Mews, London, SW9 0FJ

For general enquiries: hello@kilpatrickpr.com
Telephone: 020 3603 2777

Careers: iwanttowork@kilpatrickpr.com  Location: view on google maps

Twitter & Instagram

KilpatrickJuly 13th 2018

The next best thing to being a fully fledged Islander...? White Glo are giving away these #LoveIsland themed goodies (including your very own personalised water bottle!) Head over to their Instagram to enter πŸŒ΄β€οΈπŸŒžπŸ‘™ https://t.co/o5llPR9pgt #win...

KilpatrickJuly 12th 2018

. @Realtechniques are nominated for Best Foundation Applicator AND Best Brush Range! πŸ‘ Head over to @glamouruk to vote for your brush crushes πŸ’˜ https://t.co/CgHWDRMNC5 https://t.co/kF6DhbtzzZ

Beauty PR LondonJuly 12th 2018

Would you like to be the Community Manager for our fabulous beauty clients? We're hiring! Head to our website for the full job spec.β €
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#beauty #BEAUTYPRLONDON #hiring #jobvacancy

KilpatrickJuly 11th 2018

Hooray! We've been shortlisted at the @RuralRBAs for not one but TWO categories: Best Rural Manufacturing Business and Best Rural Drink Business in the South West!

Here's to a tea-rrific week! β˜•οΈΒ  #RuralBusinessAwards

Beauty PR LondonJuly 11th 2018

On Wednesdays we wear PINK πŸŒΈπŸ’…πŸ’˜ Which @realtechniques collection is your favourite?β €
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#makeup #beauty #mua #makeupjunkie #beautyjunkie #beautylover #beautyprlondon

KilpatrickJuly 10th 2018

The next best thing to being a fully fledged Islander...? White Glo are giving away these #LoveIsland themed goodies (including your very own personalised water bottle!) Head over to their Instagram to enter πŸŒ΄β€οΈπŸŒžπŸ‘™ https://t.co/o5llPR9pgt #win...

Beauty PR LondonJuly 10th 2018

Solution for Bites- a holiday must-have! Where is your next trip planned to? βœˆπŸŒŽπŸ‘™β €
@scienceofskinuk β €
#travel #travelgram #wanderlust #travelphotography #adventure #instapassport #traveladdict #beautyprlondon

Beauty PR LondonJuly 9th 2018

Best thing about Wimbledon? 🎾 We’re going to say strawberries and cream πŸ“ (followed v. closely by Pimms) #beautyprlondon #wimbledon #tennis #london #healthyliving

KilpatrickJuly 9th 2018
Beauty PR LondonJuly 8th 2018

Not sure which brush to use for what? πŸ€” Then you NEED to invest in the @realtechniques Enhanced Eye set. Remember to tag us so we can see the finished result! πŸ‘―β€β™€οΈ #beautyprlondon #RTtoolup #beautyaddicts

Beauty PR LondonJuly 6th 2018

Happy #NationalKissingDay!πŸ’‹β €
HighLight: @delilahcosmetics Pure Illuminating Powder in Auraβ €
Lips: @delilahcosmetics Colour Intense lipstick in Flirt & Grace β €
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#beautyprlondon #lipstick #lipstickjunkie #lipsticklover #makeupaddict...